Client
Yumeko
Agency

Fitzroy

Year

2020-2021

Awards & Mentions
  • Published in Adformatie and Marketingtribune
Deliverables
  • Copywriting
  • Art-direction

Yumeko

Change the world sleeping

In our integrated campaign, published on TV, online and in magazines, we have focussed on a razor sharp fact: Every kilo of non-biological cotton requires 1 kilo of poison. And to think that less than 1% of the world’s cotton is biological. To back up this fact we have used projected images in the bedroom. First these projections show the wrongs, after which we transition to sustainable images. We close with the line: Buy good bed linen.

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