Client

Yumeko

Year

2022

Awards & Mentions
  • Nominated | The One Show
Team
Together with:
Marten Meijboom

Creative Director:
Mischa Schreuder

Production:
Matemade

DOP:
Roderik Patijn

Director:
Ruurd Vulink & Rakhal Heijtel

Change the world sleeping

Yumeko

Yumeko, the B corp for sustainable bath and bedding launched its new campaign on May 9th called ‘Change the world sleeping.’ together with ad agency Fitzroy. In the campaign we see sleepers raise their fists as an activist gesture. The only difference? The people turn out to be yawning and are lying down, perfectly relaxed under Yumeko sheets.

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NS Extra