Yumeko
Year
2022
Awards & Mentions
- Nominated | The One Show
Team
Together with:
Marten Meijboom
Marten Meijboom
Creative Director:
Mischa Schreuder
Production:
Matemade
DOP:
Roderik Patijn
Director:
Ruurd Vulink & Rakhal Heijtel
Change the world sleeping
Yumeko
Yumeko, the B corp for sustainable bath and bedding launched its new campaign on May 9th called ‘Change the world sleeping.’ together with ad agency Fitzroy. In the campaign we see sleepers raise their fists as an activist gesture. The only difference? The people turn out to be yawning and are lying down, perfectly relaxed under Yumeko sheets.