Awards & Mentions
  • Nominated | Spinawards
  • Gold | Spinawards
Together with:
Jesse van Maanen

Creative Director:
Mervyn ten Dam

  • Copywriting
  • Art Direction
  • Directing
  • Edit supervision

Volkswagen Klassewerk

Finding a way to communicate with the next generation

In the Netherlands there’s a growing shortage of skilled professionals coming out of technical schools. Mainly due to the fact schools can’t keep up with innovations in the field.

To bridge this gap, Volkswagen Professional Vehicles introduces Klassewerk: Interactive live lessons by experienced craftsmen in the field, streamed directly to hundreds of technical students on Instagram. The lessons are integrated into the ROC’s students timetables, this way we can truly make a difference for the next generation of craftsmen and women.

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