Briefing
The One Show (Mentorship)
Client

Diesel

Year

2020

Mentions
Part of The One Show
Team
Agency:
Service Plan Munich

Together with:
Siddharth
Daniela
Rebecca
Nhi

Diesel Imprint

A jacket with a special coating that only becomes visible after it has been in contact with tear gas.

 

To create a visual reminder of what one has to endure to fight for justice

A powerful quote to remind the world, will be visible on the backs of those who are wronged. A meaningful PR initiative and all the profits of the jacket sales will go to organisations that aim to make a difference. 

 

We worked together with Diesel’s tailors and with award winning Chemists to bring this jacket into the light of the media, by showing the previously hidden tactics of oppressors.

Work in progress.