Briefing
The One Show (Mentorship)
Client

Diesel

Year

2020

Mentions
Part of The One Show
Team
Agency:
Service Plan Munich

Together with:
Siddharth
Daniela
Rebecca
Nhi

Diesel Imprint

A jacket with a special coating that only becomes visible after it has been in contact with tear gas.

 

To create a visual reminder of what one has to endure to fight for justice

A powerful quote to remind the world, will be visible on the backs of those who are wronged. A meaningful PR initiative and all the profits of the jacket sales will go to organisations that aim to make a difference.