THOMAS VAN DRIEL
I can’t stop listening to other people. Their conversations, I force myself to not eavesdrop. I’m fascinated by people’s fascinations. The inner workings of human minds are the most interesting thing there is. Do you know those TV-show about hoarders or collectors? Absolutely adore them. I believe there is nothing more contagious than enthusiasm and ambition. That’s why I came up with the term a Want-to-know-it-all.
Advertising for me means: purposefully changing someone’s internal frame of reference. Everybody has an opinion, because of their surroundings, upbringing, or experiences. But to broaden those opinions, to instigate new experiences, and to change their outlook on life is what advertising is all about. That’s why every opinion can be changed, it’s only a matter of perspective, cunning, and empathy to do so.