Client
NS
Agency

Capitola

Year

2017

Deliverables
Samen met

Jesse van Maanen

  • Copywriting
  • Creative Direction
  • Art Direction
  • Strategy
  • Director
  • Social Strategy
Mentions
Dumpert Dagtopper

(335903 views / earned)

2973 kudos

NS | Nomination Coolest Brand

NS Extra

Het carnavalspak van het jaar

To generate attention for Dutch Railways (NS) newest loyalty program, where everything revolves around giving extra on top of the already magnificent Student Public Transport (which is ‘free’ for students). We improved the #treinleven (#trainlife) of 5 students tenfold where we created a unique costume to celebrate the Dutch carnival. A costume where you’re not alone, but with four of your best friends. This train costume was the most seen and shared costume of the carnival.

Full case at thomasjesse.com

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Heritage Travels