THOMAS VAN DRIEL
I can’t stop listening to other people. Their conversations, I force myself to not eavesdrop. I’m fascinated by people’s fascinations. The inner workings of human minds is the most interesting thing there is. Do you know those TV-show about hoarders or collectors? Absolutely adore them. Because I believe there is nothing more contagious than enthusiasm.
Advertising for me means: purposefully changing someones internal frame of reference. Everybody has an opinion, because of their surroundings, upbringing or experiences. But to broaden those opinions, to give new experiences and to change their outlook on life is what advertising is all about. That’s why every opinion can be changed, it’s a only matter of perspective, cunning and empathy to do so.
My name is Thomas van Driel, they call me the want-to-know-it-all. I’m studying Advertising at the Willem de Kooning Academy in Rotterdam. Here, I work together, both inside and outside of the academy, with Jesse van Maanen, as a creative team.